Cristian Matei realized he required to guide when he joined Romanian car sections corporation Autonet Import nearly 16 many years back. Considering the fact that then, he has labored in various positions, from logistics to client provider to profits management, to get an insight into how the company is operate. But throughout those people several years, he under no circumstances lost sight of his unique purpose.

“It’s not a secret that I needed the major situation in this corporation from the quite commencing, when I commenced my occupation right here,” he shares. “Luckily, I made it to the working day when it was proposed to me.”

In 2019, Cristian became the firm’s COO, overseeing the functions of the current market chief in automobile sections in Romania. The corporation employs some 1,300 people today and handles some 20,000 organization-to-organization buyers, with 58 distribution sites in Romania alone.

Autonet offers a portfolio of some 400 spare car or truck areas brands, most of them from quality makes, which is special in the area. It also gives air-conditioning restore alternatives, tyres and rims, motorbike pieces, accessories and lubricants.

Its professional diesel division offers not only spare parts but also expertise in this aspect of the market, which involves comprehensive knowledge of the solutions. It also runs one of the most significant specialized hotlines in Romania, offering assist with merchandise information and facts and even logistics and transport troubles.

“We are aiming to enhance our investments, and we would like to see a healthier raise just about every yr.”

Now that Cristian has secured the executive position he worked so difficult for, he is no much less ambitious than he was at the begin of his occupation. Romania has the fewest vehicles for each thousand men and women out of any European Union nation, and he sees “a large amount of opportunity” for development there.

Romania’s authorities is envisioned to finish making advancements to freeway infrastructure in the coming a long time. “If this is going to come about – and I imagine it will – it will improve countrywide transportation infrastructure, which must also aid us,” he claims.

As the automotive marketplace matures, so much too will the spare parts segment of that marketplace, and Cristian expects Autonet to increase just as fast, if not speedier, as it consolidates its market chief position.

“Since we are current in a market place that is expected to grow in the upcoming 3 to 5 a long time, we want to do the very same,” he reveals. “We are aiming to enhance our investments, and we would like to see a healthier improve each individual yr in conditions of earnings, not just turnover measurement.”

The Automation Period

At the identical time, Autonet will have to have to handle some persistent challenges, a significant a person getting that vehicles in Romania are somewhat old and receiving older. According to Cristian, that usually means buyers will expect to shell out less and a lot less for spare elements.

“If the automobiles are receiving more mature, then the driver is anticipating the maintenance and pieces to be much less expensive as well, which implies there is going to be stress on the profitability aspect,” he predicts.

A further key challenge is disruption brought on to the industry by ecommerce. “The growth of ecommerce is a thing we like to retain in target, to see how it’s likely to have an affect on our company. It is not disrupting us in a way that we have to get worried about now, but possibly in a few to five several years, we will need to have to see if we want to get into the market place or just obtain a different organization or build our own solution,” Christian claims.


“We’re not heading from paper to Excel – it is additional a changeover from the Excel period to the plans and automation period.”

Regardless of what happens in the ecommerce place of the industry, Autonet is going through a electronic transformation. “We presently have a good deal of electronic systems in location and a wonderful IT group, which has produced some of them in-house,” Cristian factors out. “We’re not likely from paper to Excel – it is more a transition from the Excel period to the applications and automation era.”

That transformation must give Autonet’s leaders entry to a lot more valuable details, which Cristian sees as a key asset for senior choice-makers. “You just cannot make large choices without info,” he stresses. “Of program, intuition is great way too, but if we have to make a essential organization selection or a little something that has an affect of additional than €100 000, we have to search at the facts.”

Carrying out so also indicates currently being flexible and continuously open to transforming tack when new info gets to be obtainable, Cristian suggests. “We have to hold understanding and adapting to our atmosphere, It’s an ongoing procedure.”

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By Tara