With the slowdown of China’s financial state, true estate is no extended a potent “pillar industry” to underpin economic expansion. In its place, the federal government has set its sights on other progress motorists. Notably, the automotive market, which has a long supply chain and is usually a large employer, is just one of individuals favored candidates.

Masking many domains, the industry has a large purpose to perform in increasing the overall economy and employment. Therefore, initiatives to promote the car sector are frequently offered delight of spot in China’s macroeconomic policy framework. Also, a far more vivid auto sector is appropriate with the government’s aims to restructure and upgrade the financial system..

Insurance policies that improve car or truck gross sales in rural China

On May 31, China released the plan aimed at boosting new strength automobile (NEV) product sales in rural pieces of the nation. It encourages autos to be sold to China’s countryside, so as to bolster domestic intake. According to this plan, special discounts will be presented for vehicles priced at under CNY 150,000 (USD 22,222), with a sum ranging amongst CNY 3,000-5,000 (USD 445-740) for every car or truck. The new plan is envisioned to boost sales of NEVs by 300,000-500,000 units. In addition, given its sheer scale, the reductions will sum to about CNY 1.5 billion and could get to as a lot as CNY 4 billion. 

 The so-identified as “Automobiles Go to Countryside” scheme was very first introduced in 2009 as element of a stimulus bundle China rolled out to unleash domestic desire. Under the plan, rural inhabitants were eligible for subsidies when buying vehicles with a displacement of 1.6L or a lot less. Thanks to the policy, compact car sales jumped by 1 million units in 2009.

Because of to the significant effect of COVID-19 on China’s economy, motor vehicle brands are reeling from the pressures of falling income in the domestic sector. China’s new automobile shipping plunged by 47.6% to 1.181 million units in April 2022 from 2.252 million in the similar month previous yr, according to China Passenger Auto Association.

Halving auto invest in tax

The second coverage that may perhaps thrust up automobile sales is that motor vehicle invest in tax will decrease by 50% from June 1 to December 31 in 2022, according to the Ministry of Finance. The authorities will slice the tax for vehicles priced at no additional than CNY 300,000 (USD 45,000) and with an motor ability of 2. liter or lesser. This coverage is poised to have significantly-achieving repercussions as it covers over 95% of the vehicles on the market. Automobile buyers will be exempt from obtain taxes to the tune of CNY 60 billion. As a result,  2 million extra cars are predicted to be sold. Primarily based on the profits facts from 2021, when far more than 19 million cars and trucks were being offered, our forecast is that the overall amount of money of tax reduction will achieve CNY 64 billion if the buy tax drops from 10% to 5% about a interval of 7 months starting up June.


Data above shows the historic correlation among passenger automobile invest in tax cuts and gross sales. Thanks to the lower rate of vehicle penetration, the obtain tax cut in 2009 executed much much better than in other yrs. Sales of general passenger cars and motor vehicles with a displacement of 1.6L or less in 2009 went up 53% and 71% 12 months on year, respectively. It is noteworthy that in 2018, the Chinese passenger auto sector contracted and sales slid 2.76%, the 1st time it registered detrimental advancement in 28 decades. This is regardless of tax rewards of distinct ranges remaining largely in place.

Higher-tech car corporations to investigate overseas markets


 Of the 254 financing situations EqualOcean recorded from May possibly 2021 to May 2022 in the automotive industry, we uncovered that 90 companies obtained strategic investments from domestic and global PEs, VCs, or OEMs, when 57 companies done Series A and Pre-Sequence A financing rounds. What’s additional, we also logged 22 companies at Series B spherical. Additionally, based on our investigation, most of the funds poured into higher-tech automotive domains such as driving automation, sensors, semiconductor, community of vehicles, battery, and car producing.

Owing to macro components, these types of as the stimulus guidelines directed at the automotive marketplace and financial restructuring, the marketplace or the total supply chain will receive a big impetus.  “Made in China 2025,” a nationwide approach, spells out the will need for the nation to update the manufacturing abilities of its industries, as it transitions from a labor-intense “world factory” into a extra technologies-driven powerhouse. The blueprint also lays out the ambitions to nurture a variety of high-tech automotive startups, which will not only be capable of competing with international tech giants like BOSCH, Waymo or ZF Group in China’s sector, but also are sophisticated sufficient to expand to abroad marketplaces. Notably, most of the driving automation and sensors’ startups in the automotive market were recognized just after 2015, when the “Made in China 2025” initiative came out.

 Business model of Chinese corporations in international marketplaces

Benewake (Chinese: 北醒), a LiDAR company whose products and solutions contain essential flash LiDAR and 3D LiDAR, have realized mass output with corresponding certificates, and their LiDAR remedies are broadly used in autonomous autos, drones, clever transportation system (ITS), robots, clinical discipline and logistics and warehouse management.

Li Yuan, the founder and CEO of Benewake, told EqualOcean in an special job interview that they have gained CE, FCC, RoHS, Arrive at, Fda and ICE certifications, suggesting that Benewake’s goods are presented the greenlight to provide to most countries in the globe. To date, Benewake predominantly focus on the European, North American, Australia, Newzealand and Asian marketplaces. Also, the small business model it adopts in tapping abroad markets is characterised by direct profits on e-organization platforms and franchising by way of area companies. Benewake’s commercialization of LiDARs in abroad markets went effortlessly. In 2021, the company’s LiDAR shipment was 600,000 units, and more than 50% of its revenue was derived from global markets.

UISEE (Chinese: 驭势科技), a Chinese autonomous driving business started in 2016, delivers AI driving expert services for all industries and all consumer situations. It is also building AI “drivers” that empower a new mobility and logistics ecosystem.

Peng Jinzhan, the co-founder of UISEE, spoke to EqualOcean that UISEE focuses on growth of L4 autonomous driving. Due to the fact December 2019, the corporation has been phasing out basic safety employees step by action to notice real autonomous driving in airports and harbors that companion with UISEE. Meanwhile, Peng thinks that technologies need to not remain inside laboratories all the time and commercialization is the target.

UISEE is discovering abroad marketplaces, together with Southeast Asia, East Asia, South America and Center East. The methods in which UISEE collaborates with community providers is adaptable: The firm would obtain a regional lover, and then provide software, components and platform. For its component, the regional partner is obliged to offer you software situations and data. Also, financial commitment or joint enterprise are between some other forms of cooperation between UISEE and neighborhood firms in the potential.

TrunkTech (Chinese: 主线科技) is an AI-run tech startup that develops L4 autonomous vehicles for logistics and transportation. The business was founded in 2017 and joins arms with logistics providers these kinds of as Deppon (Chinese: 德邦快递),STO Express (Chinese: 申通快递) and others, and its self-driving method “Trunk Master” has arrived at mass creation.

Zhang Tianlei, founder and CEO of TrunkTech, reported the firm works alongside one another with its purchasers in many ways. For case in point, it features transport services to logistics corporations, or sells sensible trucks right to consumers. Also, TrunkTech and customer once in a while function the transportation companies together. In addition, Zhang said the concentrate of the company’s international enterprise growth is on Europe and Southeast Asia. This is since labor price tag is comparatively significant in some designed countries of Europe, and Southeast Asia is limited of labor to fuel its fast-escalating economies.

 During the interviews with EqualOcean, Benewake, UISEE and TrunkTech have expressed the very same views about the rewards of growing to innovative economies and developing nations around the world dealing with labor shortages. Also, the countries alongside China’s “Belt and Street,” a worldwide economic system aiming to join nations around the world as a result of infrastructure constructing and related funding,  are also likely markets for these higher-tech Chinese startups. Also, although a latecomer to the race, Chinese firms can overtake foreign friends in the region of driving automation (L3-L4), or at least give very first movers from the market a run for their dollars.

SWOT Investigation of China’s Providers to Check out Abroad Marketplaces


The deserves for Chinese auto tech corporations to enterprise into overseas marketplaces are myriad. But this is also a procedure replete with worries. We at EqualOcean figure that a SWOT examination will assist viewers better understand the strengths and disadvantages of Chinese car tech players in their quest to globalize their operations. 

Strengths – “Made in China” will be redefined by China’s large-tech providers. A single of the most considerable strengths for Chinese businesses to develop to intercontinental current market is the source chain. Contrary to lots of international locations in the earth, China has a finish provide chain, giving its items and companies a huge competitive gain over some others. Additionally, most of the substantial-tech startups’ founders in China have studied abroad and attained doctorates there. Meanwhile, China’s federal government provides supportive guidelines to encourage corporations to check out abroad markets.

Weaknesses – The first weakness is popularity. Because of to stereotypes about “Made in China” in the planet, it may possibly generate an picture liability to China’s corporations. Cross-cultural management is a shortcoming for many Chinese businesses. For example, a sequence of TikTok’s workplace policies and company culture, these as the demand from customers for time beyond regulation operate and denial of positive aspects like maternity go away,  recently outraged its United kingdom personnel, prompting an exodus and casting the business in a adverse light.

Alternatives – The absence of laborers can be an prospect for Chinese firms. This is in particular true for some international locations in Southeast Asia. For produced countries, the labor charge is comparatively substantial. Hence, L4-quality driving automation in particular destinations these types of as harbors, airports, or industrial parks can enable cut fees.

 Threats – Coming into the markets of produced international locations presents an alluring chance, but it could be a danger as properly. For illustration, in some European international locations and in North The us – residence to tech giants this sort of as BOSCH, Continental, ZF Team or Waymo – heads-on level of competition with these titans will be challenging for China’s rising tech champions. This needs them to not only give high-high-quality items and services – but provide them at lessen prices. In addition, legal guidelines and polices in these international locations, which tend to be stricter, also constitute a barrier, given that lawmakers and citizens are extra worried about privacy and info protection. As this sort of, China’s substantial-tech firms will have to make some changes to meet up with the compliance requirements of produced countries. Meanwhile, the worldwide geopolitical tensions and over-all unfavorable view of China could also keep Chinese companies back again.


The subsequent is a listing of some substantial-tech startups to enjoy for buyersIn summary

EqualOcean thinks that China’s auto-tech firms have the shared eyesight of growing to designed nations and to establishing economies beset by labor shortages. Also, China’s vaunted “Belt and Road” initiative promises to open up up a number of new markets for Chinese players. Also, with far more funds injections from the enterprise capital group and govt plan assist encouraging the progress, amid others, of Driving automation (L2-L4), sensors and community of autos segments, Chinese corporations have a higher probability of coming from driving and even beating international rivals at their have recreation. We at EqualOcean as a result are optimistic that a increased range of vehicle-tech providers will go world in look for of business opportunities on a wider scale. All in all, primarily based on factors at both the macro and micro amount, a foray beyond the borders will be the potential for Chinese firms.

By Tara