India’s romance with SUVs is intensifying ever so speedy and automakers are fuelling the affair even further, obtaining launched 36 this kind of styles in the past 5 several years.

These types of is the fad for SUVs at current that waiting around durations for some of the most popular models are stretching to more than two decades, and refreshing orders are nonetheless flowing in.

Automobile prospective buyers are now inclined to devote far more on their own mode of vacation and are preferring top rated-end variants which occur loaded with functions like sunroof and connected systems.

In a market place where hatchbacks employed to dominate the profits charts, it is the entry-level and mid-sized athletics utility motor vehicles (SUVs) which are escalating in popularity, primary to additional and a lot more products launches in the phase.

“The SUV segment has observed a important expansion in the past few a long time. The SUV segment’s contribution, which was all over 19 per cent of the business, has now absent up to 40 for every cent in 2021-22 and we see it escalating additional,”

Senior Govt Director (Income and Advertising and marketing) Shashank Srivastava advised PTI.

A single of the explanations for the development of this segment has been customers’ liking for motor vehicles with higher stance and street visibility, he added.

With maximize in demand, the entry-amount SUV phase became the major in the domestic passenger auto sector previous fiscal, overtaking the quality hatchback vertical which has dominated the marketplace considering that 2011.

Out of 30.68 lakh volumes last 12 months, the entry-level SUVs’ share stood at 6.52 lakh units.

It is no shock possibly that the most design launches in the past 5 a long time in the whole passenger car segment have been in the compact and mid-level SUV house.

“Also, the new age millennials are preferring to get high-close variants which arrive geared up with quite a few ease and comfort and advantage characteristics. Choice for function loaded automobiles has absent up from 17 per cent in 2016-17 to 24 per cent in 2021-22. In some of our styles, like the recently unveiled Breeza, the prime variants account for 70 for each cent of bookings,” Srivastava pointed out.

Experiments clearly show that the investing would further more improve now and people today are keen to devote extra, he claimed.

Passenger Autos Taking care of Director Shailesh Chandra claimed differentiated design and style, evolving life, change from general public to individual transportation as a end result of the pandemic, developing consciousness of safety and benefit functions, among some others, are some of the things that are driving progress in the passenger autos current market.

“Prospects now know particularly what they desire and we regularly try to supply them with the identical by our assortment, which is refreshed in brief intervals, be it in phrases of options, variants or manufacturer new solutions,” he said.

Chandra mentioned the firm’s strong comeback in FY21, reclaiming third situation in conditions of volumes and staying a challenger model, has been on the back again of unleashing the comprehensive potential of new range of autos and SUVs, which have been made following learning the market place in depth and knowledge evolving buyer demands.

Kia India Main Profits Officer Myung-sik Sohn claimed the increasing need for SUVs amid Indian prospects evidently shows a solid desire in direction of daring, trendy motor vehicles with a tall stance.

“We introduced the Carens previously this 12 months and have already sold additional than 30,000 models in significantly less than five months,” he added.

A further pattern which the business is observing is that additional and more shoppers are acquiring the best-conclusion variants of vehicles, Sohn famous. “In point, 47 per cent of the overall Kias marketed in India are prime trims and this displays that consumers these days desire very little but the best.”

Connected options are something that buyers today want in their automobiles and Kia now has much more than two lakh related automobiles on Indian roads with an activation price of 97 for each cent, Sohn claimed.

Additional, the modern day electronic savvy shopper is significantly scouting for the complete encounter of proudly owning a auto with negligible bodily contact, he added.


Motor Associate Vice President (Income and Strategic Internet marketing) Atul Sood claimed the fast pace of urbanisation and financial development is contributing to the need for SUVs.

There are very a amount of models already out there in the segment in reaction to the desire, therefore building SUVs one of the strongest line-ups in the car or truck current market currently, he pointed out.

Sood noted that new launches and product refreshments normally carry in exhilaration and added curiosity amid customers.

“We at Toyota have acquired an frustrating reaction for all our new offerings, which include the new Camry Hybrid and the new Glanza,” he stated.

By Tara