Kawasaki Celebrates 70 Several years of Bikes
Milestones by the Decades
Foothill Ranch, Calif. – In September of 2023, Kawasaki Motors celebrates its 70th anniversary of building bikes, 1st earning its forays into the bike small business in 1953. After the stop of Environment War II, Kawasaki developed motorbike engines below the title of “Kawasaki Equipment Functions.” Because then, Kawasaki has ongoing to Enable the Superior Situations Roll® and has strived to share “Fun to Ride” bikes with our customers close to the globe. Today, Kawasaki bikes are sold in a lot more than 90 international locations and regions.
To commemorate Kawasaki Motorcycles’ 70-year anniversary, a unique exhibition will be held at Kawasaki United states of america Heritage Corridor in Foothill Ranch, California as nicely as Kawasaki Great Periods World in Kobe, Japan commencing in September 2023. The exhibit will emphasis on the history of the bike business in the U.S. current market, which marked a major turning place in Kawasaki’s overseas approach. It will be the initially in a sequence of situations to commemorate this specific anniversary.
Operating toward upholding our mission assertion of “Working for the joy and joy of all people whose lives Kawasaki touches,” Kawasaki aims to continue to keep relocating ahead and increasing into the potential.
Kawasaki’s Motorcycle Business in the U.S. Market
Kawasaki’s path to good results in the bike sector, which started with the start of the KE-1 bike engine in 1953, was not a sleek one. Numerous attempts were built to attempt to grow income, together with functioning with buying and selling providers to expand to overseas markets, in addition to a organization alliance and subsequent merger with the Meguro Producing Organization. Nevertheless, just about every of these initiatives unsuccessful to make the income outcomes that Kawasaki experienced hoped for.
It was determined that advertising instantly to dealers would be the greater business enterprise design, so in 1966 American Kawasaki Motors was established. Kawasaki’s US operations started with only 10 staff members and adopted an innovative plan of “localism” before heading on to acquire bikes like the Kawasaki A1 Samurai 250, Kawasaki H1 500 Mach III and iconic Kawasaki Z1 900 for the U.S. market place. Early on, Kawasaki Usa introduced a new variety of income plan aimed at enlargement that integrated the industry’s 1st product yr method and worked to fortify associations with sellers by placing up branches in every single area of the U.S., thereby consolidating its base in the U.S. market.
In 1974, Kawasaki designed a $20 million expenditure to develop a production plant in Lincoln, Nebraska to be in-line with a coming change to a floating exchange amount in the U.S. Kawasaki’s Lincoln plant turned the 1st plant constructed by any Japanese auto or bike manufacturer in the U.S., and it remains Kawasaki’s principal plant to this working day. It is wherever all Kawasaki Jet Ski® individual watercrafts and aspect x sides which include the Teryx® and MULE™ are however manufactured nowadays.
Along with this year marking the 70th anniversary of Kawasaki Motorcycles, two other effectively-identified brand names in the U.S. current market the KX™ and Jet Ski® model will mark their 50-calendar year anniversaries, although future yr the American-born Ninja® manufacturer will mark its 40th anniversary.
Kawasaki started out entire-scale production of motorcycles in excess of a half century in the past. The initially Kawasaki motorcycle motor was created centered on technological know-how garnered from the growth and creation of aircraft engines, and Kawasaki’s entry into the bike industry was pushed by the company’s continuous exertion to produce new technologies. Various new Kawasaki styles introduced about the years have aided condition the sector, and in the procedure have designed enduring legends based mostly on their exceptional engineering, electrical power, design and driving pleasure. In the long run, Kawasaki Motors, Ltd. is dedicated to sustaining and furthering these strengths which will surely give delivery to new legends.
Kawasaki Motors Corp., U.S.A. (KMC) markets and distributes Kawasaki bikes, ATVs, facet x sides, and JET SKI® watercraft by means of a community of approximately 1,100 unbiased shops, with shut to an extra 7,700 suppliers specializing in common intent engines. KMC and its affiliate marketers hire just about 3,100 persons in the United States, with around 260 of them situated at KMC’s Foothill Ranch, California headquarters.
Kawasaki’s tagline, “Let the Superior Occasions Roll.®”, is identified all over the world. The Kawasaki brand name is synonymous with impressive, attractive and classification-top autos. Data about Kawasaki’s full line of powersports merchandise and Kawasaki affiliate marketers can be observed on the World wide web at www.kawasaki.com