AI-powered PERSONA technological know-how set to revolutionize electrical car or truck knowledge across all Mullen Automotive lineups. The technological innovation aims to bridge the hole in between driver and auto working with advanced facial recognition.

What’s Going on

Mullen Automotive, Inc., an rising chief in electrical car (EV) manufacturing, introduced right now that it will incorporate its AI-driven PERSONA auto technology across all its professional and customer car or truck versions. The impressive procedure, to begin with created for the Mullen 5, employs a point out-of-the-art AI digicam, sensor, and video checking technology that leverages facial recognition to create a bespoke motor vehicle working experience for every driver.

Why It Matters

The engineering can personalize car or truck options and incorporates characteristics this kind of as Safety Fence, Pet and Occupant Protected Manner, Innovative Car Charging, and AI-Powered Unexpected emergency Reaction. Importantly, the preliminary screening section throughout the 2022 “Strikingly Different” U.S. Tour described overwhelmingly beneficial responses, showcasing the possible for extensive-scale adoption and large consumer satisfaction. With personalised automobile ordeals turning out to be increasingly sought soon after, Mullen’s move could redefine the driver-car connection.

Important Points

PERSONA’s facial recognition technological know-how can acknowledge motorists from a length of 8-10 feet, enabling the vehicle to unlock and electricity up in anticipation of the driver’s return. This technology exhibits guarantee for increasing efficiency and protection in professional programs these as large-volume, past-mile shipping solutions.

The technology’s wide purposes also prolong to leisure automobiles, exactly where it can increase security and convenience. For case in point, in an off-grid state of affairs with the Bollinger B1 SUV, facial recognition and “Camp Mode” can safe valuables, offering peace of thoughts for outside fanatics.

Bottom Line

The conclusion to combine PERSONA technological innovation throughout all Mullen car lineups underscores the company’s determination to pioneering personalized EV encounters. The public can foresee suffering from PERSONA firsthand in the course of the 2023 “Strikingly Different” U.S. tour and the Customer Electronics Exhibit (CES) in January 2024, the place Mullen designs to showcase its variety of EVs. As Mullen’s CEO, David Michery, mentioned, they are actively operating on broad commercialization of this AI-based proprietary technological know-how, marking a sizeable leap forward in the long term of customized auto engineering.


By Tara